Blogs & Updates

Max Justus
Stylish Sustainability

Stylish Sustainability

Don’t sacrifice style for sustainability On a foundational level clothing was borne from utility. Be it cave dwellers using furs to protect from the elements to Sunday nights at the bar to adhere to societal standards. Clothing is essential to our everyday lives. As an everyday item however, people have always made attempts to make it appealing or fun. From ancient Pharaohs to modern construction workers, style has become just as significant to how to dress as the utility behind a particular item. Fashion has evolved along with status, job, and social clique. A Brief History of Expensive Experiences Part...

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Max Justus
Introduction to Grounded People

Introduction to Grounded People

Grounded People is a 100% vegan footwear company founded by Max Justus, as a response to the prevalent environmental and social problems currently being perpetuated by the fashion industry. Our team is made up of a community of people who share a passion for sustainability, and understand that we as people, are deeply connected with the ground beneath our feet, and the planet at large. Our company tackles global problems from a variety of different angles. Examples include our ethical production methods, our partnerships with various charitable organizations, our commitment to fostering a community where we can educate others, and...

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Max Justus
Fashion Takes Action, A LACES Charity

Fashion Takes Action, A LACES Charity

When we started Grounded People, we decided we wanted to stand apart from other shoe brands. We wanted to focus on creating sustainable, high quality, ethically made products. We also wanted to contribute to organizations with similar vision in helping to create a better world. As part of this vision, we wanted a way to incorporate it as a core element of who we were, so we created the LACES program. For us it was just a small gesture, but for the charities we partnered with, and the communities they support, it means much more. Our LACES program also allows...

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Max Justus
Animals for Fashion, more than Leather and Fur

Animals for Fashion, more than Leather and Fur

Animals have long been used in the production of clothing. Initially hides and furs were used out of necessity in northern climates. They were durable, insulating, and helped people get through even the coldest of winters. Through the 20th century, different materials were developed with similar warming properties and leather and fur became luxury materials used for style rather than utility. While leather remains widely popular today, fur began a decline in the 80s, as people were made aware of the treatment of animals used in its production. Foxes, Mink, and Rabbits were among the most common animals used. To...

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