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Max Justus
7 Trends in Ecological and Sustainable Fashion for 2022

7 Trends in Ecological and Sustainable Fashion for 2022

It’s no longer a secret the fashion industry isn’t exactly the champion of environmental and social sustainability. Scandals continue to plague the industry, and it seems they’d rather keep the wool pulled over consumers eyes. Some brands however are champions and working for real change in the industry. By seeking change, they are ensuring the way they produce clothes is ethical, environmentally friendly, responsible, and transparent. Here are 7 trends contributing to positive change within the industry: Material Recycling Grounded People has always felt this is a critical step in creating a more sustainable and environmentally friendly product, and it...

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Max Justus
Sustainable fashion costs more – here’s why it’s worth it.

Sustainable fashion costs more – here’s why it’s worth it.

The biggest trend in the fashion industry over the past 30 years has been the rise of fast fashion. In the service of profits large clothing brands have been selling cheaply produced clothes, while pushing new patterns and styles every season. Combined with marketing to push the fear of missing out, they’ve created an industry that thrives on disposability. It’s easy to see why they’ve been successful. The average person can finally afford to feel like they’re on the red carpet with new looks every month. While some products made by these large companies do have some durability, it was...

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Max Justus
5 Shoe Care Tips

5 Shoe Care Tips

Finding the right pair of shoes can be a challenging prospect. They have to fit right for the perfect comfort, they have to look good, and they have to suit your own personal style. When you do find the perfect pair it’s important to ensure they last as long as they can. Maximizing the lifespan of your shoes not only means you’ll save money in the long term, but also help to reduce your environmental foot print by consuming fewer goods. So, what can you do to ensure your shoes have a healthy, sustainable life? Here are 5 tips for...

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Max Justus
One Tree Planted, A LACES Charity

One Tree Planted, A LACES Charity

When we started Grounded People, we made the decision not to be just another shoe company. Our vision was to create high quality, ethically produced shoes from sustainable products. We wanted to make contributions that helped make the world a better place.   As part of this vision, it became clear that we had to go beyond environmental sustainability, we also had to make a positive impact within the communities we worked with along the way. It’s why we created the LACES Program. For us it was just a small gesture, but for the charities we partnered with, and the...

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