Blogs & Updates

Max Justus
Feature on Brand Ambassador Select Podcast

Feature on Brand Ambassador Select Podcast

Now is the time to start changing the way we purchase products – next time you need a new pair of sneakers, check out Grounded People – their high-quality shoes are sustainable, unisex, and comfortable. Their CEO & founder Max Justus joins us on this episode to share all about how these shoes are not just as a fashion choice but as a way of life. Check out the podcast webpage: https://brand-ambassador-select-podcast.simplecast.com/episodes/grounded-people-high-quality-and-sustainable-shoes-VvcBbTcL

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Max Justus
What’s New & Niche-y

What’s New & Niche-y

A grab bag of market trends set the pace for this season’s footwear collections. Sustainability, vegan, plant-based, and performance all come into play in styles that feature material innovations developed for a modern eco-active, value-driven consumer lifestyle. In other words, shoes launched this Fall tell the story of what you eat, how you exercise, and where you stand on issues like climate change and animal welfare. Advances in textiles are providing shoe designers with more, and better, options when it comes to eco alternatives that are durable, functional and aesthetically on-trend, whether that is synthetic leathers, recycled canvas, or materials...

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Max Justus
Grounded People brings heart & sold to debut vegan footwear collection

Grounded People brings heart & sold to debut vegan footwear collection

A new fashion brand has arrived to lead the way in making socially and environmentally responsible shopping a way of life. Grounded People, founded by its CEO Max Justus, has just introduced a line of vegan footwear that fits perfectly into the needs of this generation of consumers who have become more and more aware of the impact their choices have on the planet. And this brand couldn’t have arrived at a better moment than now to rally everyone to its cause.  It all began in Vancouver, British Columbia (Canada) where Max was born and raised against a lush Canadian backdrop...

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Max Justus
Grounded People Vegan Sneaker  Launch

Grounded People Vegan Sneaker Launch

Grounded People unveils its debut collection of vegan footwear as a bold introduction to the brand and its mission to foster sustainability not just as a fashion choice but as a way of life. The limited-edition collection includes two low cut sneakers Charlie (in moonstone color) and Gabby (in lead color) along with two high tops Lee (in moonstone) and Matty (in lead) - meticulously crafted out of ethically sourced, recycled, and undyed cotton canvas for the uppers and linings, a biodegradable non-toxic foam insole, and a Vulcanized natural latex rubber outsole. Classic by design and infused with modern details such...

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