Blogs & Updates

Max Justus
Grounded People’s Mission

Grounded People’s Mission

When we founded Grounded People, we set out with a vision. We saw room for improvement in the fashion industry, and we decided we wanted to be a part of making positive changes in the industry. We wanted to place sustainability, ethics, and environmentalism first. In short, we wanted to change the world. The fashion industry is truly massive. It represents $3 Trillion of the global economy and is filled with tens of thousands of brands and employs millions of people. It is also one of the worst industries in terms of its carbon footprint and ethical standards. Making changes...

Read more →


Max Justus
Grounded People Shoes For Winter

Grounded People Shoes For Winter

The winter season is a fashion favourite for many shoppers. At this time of the year, Canadians bundle up with plenty of layers and cold-weather accessories. One of the most important decisions that you can make during the winter season is selecting the right footwear. Whether for style or utility, all winter shoes must be thick and weather resistant enough to withstand the snow, ice, and rain for several months. At Grounded People, all of our sustainable footwear is made with incredibly durable materials, and are handcrafted with longevity in mind. Unlike fabrics made from animal byproducts such as leather...

Read more →


Max Justus
Our Sustainable Practices

Our Sustainable Practices

At Grounded People, we have fostered a community in which our executive team works together with our customers, along with the entire supply chain to establish sustainable practices. Our commitment to preserving natural resources is evident in our philanthropic efforts, manufacturing methods, materials used, and unique programs. By creating a series of sustainable practices within our business, we are able to partake in the world of fashion in an ethical, environmentally conscious way. We are proud of the work we do, which is why we are happy to share some of the policies and processes that have helped us make...

Read more →


Max Justus
Our Vegan Materials

Our Vegan Materials

When Grounded People was created, our team immediately understood that the first step to producing a line of sustainable footwear was to source out high-quality, ethically sourced raw materials that were 100% free of animal byproducts. This however, was no easy task; in fact, there is only one shoe manufacturing facility in the world that works exclusively with vegan materials. After a long search, our team was able to curate a list of vegan, Grounded People-approved materials that we continue to use to create all of our products. We pride ourselves on our ability to provide peace of mind to...

Read more →

Recent Articles