A new fashion brand has arrived to lead the way in making socially and environmentally responsible shopping a way of life. Grounded People, founded by its CEO Max Justus, has just introduced a line of vegan footwear that fits perfectly into the needs of this generation of consumers who have become more and more aware of the impact their choices have on the planet. And this brand couldn’t have arrived at a better moment than now to rally everyone to its cause.
It all began in Vancouver, British Columbia (Canada) where Max was born and raised against a lush Canadian backdrop of wildlife and forestry. The nurturing beauty of the land instilled in him a deep respect and appreciation for the environment. As it happens, Max had also been reared to be creative. His mother taught him at an early age how to sew and he often helped on her sewing projects. At 11 years old, his older brother helped him make original graphic designs on a computer that they could imprint on his shirts. His early forays into making unique designs consequently led Max to starting his own custom design company that made specialized garments.